PaperQueen was founded on the success of one hand drawn illustration that really connected with women. (That expanded into an entire collection of illustrations.) Then a card was designed that sent a Birthday wish in a way that hadn’t been represented in that flavour in the Greeting Card world before. (That’s what prompted an entire line of greeting cards.) That’s what we most like to do: design and offer emotional truths and turn them into products that speak, relate and inspire people to communicate in as many ways, shape and form as we see fit.